Bridgestone Launches Ultra-Wide Greatec M703 Ecopia Tire for Long-Haul Fleets


Bridgestone Americas (Bridgestone) has introduced the new Greatec M703 Ecopia ultra-wide base tire for long-haul and regional applications. Engineered for performance, the new Greatec M703 Ecopia replaces the Greatec M835A Ecopia, providing fleets with traction and retreadability.

“Bridgestone’s line of Ecopia products continues to improve with each new tire, and the Greatec M703 is the latest example of our team’s ability to create a tire that directly addresses the needs of our customers,” said Brian Cunningham, vice president, fleet solutions, Bridgestone Americas. “With the M703, fleets can expect to see improved fuel efficiency and tire wear, which can help lower their total cost of ownership and help businesses improve their bottom line.”

The new M703 utilizes a high-density tread pattern alongside a long-wearing compound to deliver removal mileage. The tire’s ultra-wide base casing helps fleets to predictably reduce their total cost per mile through performance across multiple metrics.

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M703 Features

Features of the M703 tire include:

  • Projected Mileage: The M703 Ecopia tire is projected to have 30% better wear mileage than its predecessor.
  • Low Rolling Resistance: A low rolling resistance compound paired with a low energy tread pattern provides fleets with a low rolling resistance.
  • Traction Technology: Long-lasting biting edges give the M703 traction in demanding applications throughout its lifespan.
  • Casing Retreadability: The tire’s casing is engineered with WAVED BELTTM technology and TURN IN PLYTM design to deliver retreadability.
  • ENLITEN Technology: The M703 is engineered and designed with technologies to elevate conventional tire performance in pursuit of sustainable mobility.

The Greatec M703 Ecopia is currently available in a 445/50R22.5 size.

The new M703 tire aligns with the Bridgestone E8 Commitment. The Bridgestone E8 Commitment consists of 8 Bridgestone-like values starting with the letter “E.” The M703 tire aligns with the “Efficiency” and “Economy” values.

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