The Consumer Technology Association (CTA) has announced that Joe Creed, Caterpillar CEO, will be a featured keynote speaker at CES 2026. As the original equipment manufacturer (OEM) marks 100 years of experience and technology, Caterpillar continues to redefine what heavy equipment can do, creating new, better, and safer ways for its customers to dig, mine, build, power, and evolve. Caterpillar will unveil its latest developments in AI, machine learning, and autonomous functionality, announcing new innovations, partnerships, and investments.
Celebrating its centennial in 2025, Caterpillar will use its CES 2026 keynote to launch the next 100 years with a clear focus on technology. Along with other company leaders in digital and technology, Creed will outline how new tech approaches will meet today's needs and anticipate tomorrow's challenges, delivering continuous value to customers. From dirt to data, Caterpillar will cover its evolution in autonomous machines and the tangible impact of AI on the industry. Caterpillar is also equipping its workforce with tech tools that allow them to focus on customer service, product development and operational efficiency.
In his nearly 30 years across multiple divisions of the corporation, Creed understands the diverse operations and strategic opportunities crucial to enhancing Caterpillar's global leadership. According to the company, as it embarks on its second century, he is dedicated to honoring the company's legacy, leveraging the tech that will drive its future and focusing on its greatest competitive advantage, Caterpillar's people.
Creed will deliver his keynote at 9 a.m. on Wednesday, Jan. 7, in the Palazzo Ballroom at the Venetian. The company will also host an exhibit at CES, located at Booth 5019 in the West Hall of the Las Vegas Convention Center.
