The American Shotcrete Association (ASA), an organization whose mission it is to provide training, qualification, certification, education, networks, and leadership to increase the acceptance, quality, and safe practices of the shotcrete process unveiled a new logo and branding today at World of Concrete. The first major update since the original logo created shortly after the formation of ASA in 1998 signifies the commitment of ASA members to growth, quality and sustainability of shotcrete in modern concrete construction.
The revitalized look reflects the increased emphasis on our Association moving forward with growth, member involvement and outreach in the concrete industry. The new logo is crisp, and simple, yet for continuity retains some features of our original logo. It uses the green color from our old logo, as well as the stylized nozzle at the end of the last “a”. The smooth curves of the letters in “asa” reflect the curves in our shotcrete hoses, as well as supporting the concept that shotcrete is a creative method of placing concrete, that is not limited to flat, straight sections.
“The rollout is the culmination of nearly a year’s worth of effort. Though the look is quite different, and at first glance a drastic change, we’ve found that all who have worked with the new branding after using it for a while find it is a clean, fresh look” says Charles Hanskat, Executive Director, ASA. “The new branding well represents ASA’s efforts to modernize and standout in our industry.”