ICP Announces Rebrand, Displays Products at WOC

ICP has announced a new brand identity, including logo and tagline and is unveiling them at World of Concrete. The new tagline is: Connections that Endure.

ICP is also displaying products at World of Concrete, at booth C4440 in the Central Hall, including:

• Stat-Rez ESD Nano from APF Polymer Surfaces. ICP is featuring its next-generation coating that helps control static electricity and improve safety again this year. Ideal for datacom to military applications, Stat-Rez ESD Nano is applicable for any area requiring static dissipative or conductive flooring. The easy-to-install coating prevents electrostatic damage, limiting the ability of personnel to build up an electric charge and quickly removing a charge from people or equipment.
• APOC Weather Armor Air and Moisture Barriers. Achieve comprehensive protection against the elements with APOC’s new Weather Armor air and moisture barriers, available in a variety of formulations suitable for a range of above-grade wall applications. Weather Armor air and moisture barriers are liquid-applied, one-component solutions that protect against unwanted or uncontrolled air and moisture in a variety of climates. By eliminating air infiltration, Weather Armor helps ensure long-term structural durability while contributing to higher levels of building energy efficiency and air quality.
• Pli-Dek Waterproofing Solutions. Trusted by professionals for decades, Pli-Dek is a tried-and-true cementitious waterproofing solution for plywood or concrete substrates that helps create beautiful, durable and high-performance decks, balconies, patios, walkways, as well as various other areas. Recently, Pli-Dek demonstrated the performance necessary to meet stringent new fireproofing requirements set by the California State Fire Marshal, resulting in the issuance of a Building Material Listing Wildland Urban Interface (WUI), Listing No. 8110-2327:0500.

Throughout the show, ICP will also be conducting demonstrations of their APF Polymer Surfaces, Pli-Dek Waterproofing Solutions and APOC brands every 45 minutes at the outdoor demonstration site, O30408 in the Silver Lot.