AWP-40S

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Ideal for a variety of rental, light-duty construction and maintenance applications, the Genie® AWP®-40S Super Series aerial work platforms are an industry favorite due to their ease of use, convenience and flexibility. And, they boast easy loading and transport in pickup trucks.

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17 Lift Equipment Options to Elevate Productivity

Falling short on the jobsite? With this product roundup from Equipment Today, learn how you can raise the bar with some of industry's latest releases in mobile elevated work platforms, boom and scissor lifts, telehandlers, cranes and more.

With a working height of 71 feet 6 inches and a basket capacity of 1000 lbs. through 80% of the working envelope and 660 lbs. through 100%, JCB's T65D Telescopic Boom Lift provides operators with the reach and stability needed for construction, maintenance and industrial tasks.

Genie Increases Jobsite Access with S-85 XC FE and S-85 XC E Boom Lifts

The S-85 XC FE hybrid and S-85 XC E electric boom lifts feature Lithium-Ion technology and other improvements to reduce ownership costs.

The S-85 XC FE driving over rough terrain.

Genie Unveils New Pick-and-Carry Telehandlers

The GTH shorter-boom telehandlers are high-capacity with lower reach machines designed for low maintenance and competitive rental rates.

Gth 1044 Mud Side View1

Genie Expands Telescopic Handler Lineup With GTH-1244 and GTH-1044

The GTH-1244 and GTH-1044 are designed with the best load chart in their respective category classes and new features, making them highly efficient for pick-and-carry applications.

Genie GTH-1044 telehandler

Electric MEWPs on the Rise

Today’s scissor lift offerings bring lower costs, greater efficiency while lessening noise and air pollution.

The fully electric architecture on today's electric scissor lifts offers the same drive performance of an internal combustion diesel machine.

Genie Launches Six New Scissor Lifts

The most noticeable change with the next-generation slab scissor lifts is the curved linkage design. This departure from industry standard reduces machine weight, allowing Genie to use right-sized components.

Gs 4046 Stowed Driving Onto Ramp 2

Rental's 2024 Editor's Choice Winners: The Key Products to Solving Your Customer's Problems

Rental's Editor's Choice Award zeroes in on the hottest, most cutting-edge new products within the rental equipment space. Here are the winners of the 2024 Rental Editor's Choice Awards.

Telematics, AI, VR and Electrification in Boom Lifts

While electrification and telematics could now be considered mainstream in construction, we’re seeing other innovations emerging as the next frontier of technology.

This lightweight, electrified telescopic boom lift in the 60-foot height class can be used indoors and outdoors.

Next-gen Telehandler Attachments Expand Uses, Capacities

The range of attachments for use with all sizes of telehandlers is expanding—from compact telehandlers to high-capacity machines.

Technology advancements include a new auger attachment that comes with a HALO LED alignment system, which provides a visual aid to operators and eliminates the need for a spotter.

How Rental Companies Can Protect Customers With Lifting Equipment Education

The rental company's job is to understand customers' needs and educate them in necessary areas. Modern compact lifting equipment tends to have new features and things to be aware of.

Customers should be educated on the dangers of not properly using compact lifting machines and the common mistakes that are made so that they are aware of how easy it can be to have a machine turn hazardous.

Genie Names New Sales Leader in North America

Ben Bradshaw, a veteran of the equipment and rental industry, has joined the Genie team as the new executive vice president of North America sales.

ZX-135/70

Ideal for outdoor construction and industrial applications, the Genie® ZX®-135/70 articulating boom lift delivers access to up, over and out applications inaccessible by a traditional jib.