Manitou Group has announced Brad Boehler as president of its North America region, effective immediately. Based in West Bend, Wisconsin, Boehler will join the company's Executive Committee and focus on accelerating market share growth while overseeing operations at manufacturing facilities in Yankton and Madison, South Dakota.
As regional president, Boehler will be responsible for enhancing customer service capabilities and ensuring alignment between commercial priorities and industrial performance across North America. He will oversee the implementation of customer-focused strategies throughout the region's operations.
Boehler brings more than 25 years of experience in the construction and lifting equipment sector. He most recently served as president of Makinex USA, where he managed business development and dealer network operations across the United States. Prior to that role, he held presidential positions at Morbark and spent over eight years as president of Canadian equipment manufacturer Skyjack.
An engineer by training, Boehler will lead Manitou Group's efforts to strengthen its position in the North American market through its Gehl and Manitou brands.
