Partner or Build AI? For Procore, the Answer is Yes.

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Procore partner names dropped left and right from the Procore Groundbreak main stage during the opening session September 19th at McCormick Place, Chicago.

Microsoft Azure, Document Crunch, partner-turned-acquired-division Unearth … all were prominent (read more on IRONPROS). But other partner news was revealed during Groundbreak—construction CRM vendor Top Builder is adding a bid invitation tool in concert with Procore. Reality capture vendor Matterport and construction enterprise resource planning (ERP) vendor Deltek Computerease launched deepened integrations with Procore.

Matterport for Construction with Procore

Building on an existing integration, Procore users can now use features such as RFI’s, Observations, and Coordination Issues directly within Matterport’s 3D digital twins, creating a visual system-of-record for site conditions that anyone on a project can track. With the enhancement, team members can transition seamlessly between their Procore project management workspace and the Matterport digital twin of a site, centralizing record-keeping, and enabling better progress tracking, quality control, and more efficient closeout processes.

“We launched with the startup of Groundbreak, a deep integration with Procore,” Matterport Senior Director and Head of Business Strategy Stephanie Shih-Pei Lin said. “So within the Matterport space, as you can see the amazing visual digital twin space, you can actually create RFIs, observations and coordination of issues. And this actually directly links to Procore.”

Deltek Construction ERP and Procore

During Groundbreak, project-based enterprise resource planning (ERP) vendor Deltek also announced an enhanced integration with Procore. Deltek ComputerEase has delivered more seamless data synchronization by connecting project management and accounting functions. Any changes made to projects will appear for all team members simultaneously, reducing errors and time spent on manual data transfers and updates, leading to improved efficiency, accelerated timelines, and smarter decision-making.

Can’t Build Everything

“I think one of the reasons that you're seeing so many enhancements around partners is the fact that we know that we can't build absolutely everything,” Procore Vice President of Global Partnerships Kris Lengieza said. “There's so many problems and challenges in the construction industry that we need to solve to serve our customers. And so sometimes, that's going to mean that we're going to build it because it's core to our platform, and it's central to everything that we need to do. And other times, it's going to mean that we're going to find a partner who's going really deep in that space, and really understands the problem really well. And we'd love to just go deep with them, let them solve that problem, and then tightly integrate it to Procore so that we can drive more value for our customers.”

In areas where a broad Procore initiative like the Copilot guide-on-the-side artificial intelligence (AI) tool may appear to butt heads with partners, Lengziega suggested the truth may be more nuanced, and in some cases marketplace partners’ AI applications will include unique domain-specific knowledge, and may even be used to refine AI functionality being delivered through Microsoft Azure.

“If you're really good at doing something that's very specific, right, there's this opportunity to solve a problem that Procore is not going to solve,” Lengieza said. “Document Crunch is a great example of that of—we’re not contract experts. Josh and his co founders came from a legal profession, they know more about contracts, then they probably forgotten more about contracts I'll ever know. And so they've built a product that's incredibly deep, and incredibly valuable … So why not bring the insights that are coming from a tool like Document Crunch, right inside of the platform, so that project managers, superintendents, and others can take advantage of it?

“I think we’re going to see a lot of the use cases that are coming with Azure and, and our integrations into the Copilot will be what I call like more generic and horizontal workflows. They will provide you insights on all the data inside of Procore. It doesn't matter if it came from a user inputting it, or a partner that actually pushed it into Procore. And they'll be able to respond to you based on the things that they could see now versus a very specific, vertically deep partner who's focusing on one area. I'll go back to Document Crunch one more time … no, you can't necessarily use a generic large language model to go as deep on legal that because they're not trained appropriately. So we'll see these scenarios with Document Crunch or maybe even SmartPM or scheduling where they have tremendous domain knowledge and can build a model that is very specific to a use case, that a generic model, like something that we're partnering with Microsoft might not be able to succeed with.”

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