What Trackunit's Platform Play and Acquisitions Mean for Contractors

We caught up at CONEXPO with Trackunit's David Swan for an update on developments that will enable partners to build out solutions inside of their interface, and touched base on the Flexcavo acquisition.


IRONROS caught up with Trackunit Senior Vice President of Product David Swan to learn more about how the GPS Enabled Asset Management Software vendor is extending its software both by acquisition and through partnerships. Product partnerships will be boosted by a development platform built into the Trackunit product set.

“Right now we’re in the midst of launching the Trackunit Software Development Kit (SDK) along with the Trackunit Marketplace later this year,” Swan said. “What that means is that any industry partner will have the opportunity to actually build on our (platform) and IoT device setup. That means they can build their own digital solutions that live in the Trackunit user interface and on the Trackunit platform but at the same time solve very specific problems that they are out to solve.”

In early 2023, Trackunit also announced the acquisition of field productivity software solution Flexcavo, which prior to the deal had a pre-existing integration with Trackunit.

The deal brought Trackunit enhanced capabilities to help contractors and other equipment fleet owners build automated workflows around equipment data to inform dispatching, scheduling and maintenance. Trackunit CEO Soeren Brogaard and Flexcavo Founder Benedict Aicher described in a debriefing with IRONPROS how Trackunit will use its North American sales channel to sell the Flexcavo solution to its established account base and new accounts, making for more direct competition for vendors like EquipmentshareTennnaAssignar and Raken.

“We solve a couple of problems people experience when owning machines—problems that come up around demand and supply,” Aicher said. “We start with project demand generated by construction type and then help the contractor make most of their fleet by balancing machine supply and demand for equipment. Demand and supply for equipment is very complex when all the system stakeholders are involved in order to balance owned equipment and rented equipment with project."

Stream the full conversation for complete insights.

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